High Quality Urban Public
Transportation for All
Bike Rack - Portal Américas - TransMilenio S.A. - Bogotá, ColômbiaCorridors - Exclusives - TransMilenio S.A. - Bogotá, ColômbiaElectronic Ticketing - System - URBS - Curitiba, BrasilCuba Underground - Terminal - Megabús S.A. - Pereira, ColômbiaHigh Capacity Bus - 250 passengers - URBS - Curitiba, BrasilModern Terminals - with Structure - Metrovía - Guayaquil, Equador
Bike Rack Portal Américas TransMilenio S.A. - Bogotá, Colômbia
Corridors Exclusives TransMilenio S.A. - Bogotá, Colômbia
Electronic Ticketing System URBS - Curitiba, Brasil
Cuba Underground Terminal Megabús S.A. - Pereira, Colômbia
High Capacity Bus 250 passengers URBS - Curitiba, Brasil
Modern Terminals with Structure Metrovía - Guayaquil, Equador
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Communication and Branding



Objectives

  • Develop systematic campaigns promoting the advantages of bus systems;
  • Sensitize media and decision makers;
  • Manage the public image of SIBRT

The area of ​​Communication and Corporate Image has the function to develop and implement a strategy that ensures the SIBRT visibility and voice in all areas related to urban transport sector in Latin America. To achieve this goal, the area of ​​communication develops its own reporting system, comprising the website, a regular newsletter, an annual magazine, blogs, social networks, etc.

Together with the communication departments of the associates, the area coordinates communication actions and image.  Additionally, meetings and awareness campaigns are held targeting authorities and opinion leaders from different cities in Latin America, about the capabilities and virtues of the BRT and SIT solutions with the best value for money in public transport.

Another important function is to keep a very close interaction with the local media, national, regional, and global, which includes training events aimed at the specialized journalism on BRT and SIT.

 

 

SIBRT General Secretariat

Embarq Embarq Brasil Embarq Andino Embarq Mexico

Academic Allies

Centre of Excellence - ALC BRT CoE

Strategic Allies

Hersan

Associates

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  • Observers

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