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Communication and Branding

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Objectives

• Develop systematic campaigns promoting the advantages of bus systems;
• Sensitize media and decision makers;
• Manage the public image of SIBRT

The area of ​​Communication and Corporate Image has the function to develop and implement a strategy that ensures the SIBRT visibility and voice in all areas related to urban transport sector in Latin America. To achieve this goal, the area of ​​communication develops its own reporting system, comprising the website, a regular newsletter, an annual magazine, blogs, social networks, etc.

Together with the communication departments of the associates, the area coordinates communication actions and image.  Additionally, meetings and awareness campaigns are held targeting authorities and opinion leaders from different cities in Latin America, about the capabilities and virtues of the BRT and SIT solutions with the best value for money in public transport.

Another important function is to keep a very close interaction with the local media, national, regional, and global, which includes training events aimed at the specialized journalism on BRT and SIT.